Strategy


The unique set-up of Euroscapes is that it combines the abilities of content providers (scientists, researchers and stakeholders) and communicators (journalists, radio and TV producers) in several countries.

The first step in the development of the project is to set up a site (www.euroscapes.org) that clearly states the aims and the objectives of Euroscapes. There will be relevant material on the site from the beginning to show what kind of content is desired. The site will be used as a tool to attract attention among scientists, researchers and stakeholders interested in the sustainability of landscapes. As soon as the volume of relevant material grows, the site will be attractive to journalists and activists, who will then continue to spread the information and attract more users. The maintenance of high level, relevant up-to-date scientific content is important as a quality guarantee for users of the site. The existence of the site will be made known through a series of activities (press conferences, meetings with scientists, professionals, politicians and other stakeholders) during the first year after setting up the site.

The second step is to use the material gathered at the site in condensed form as educational or informational projects, edited and packaged with a more specific target audience, i.e. students, professionals or other communicators. In this step the Euroscapes society can also help arrange seminars or gatherings that will serve to discuss specific topics within the wider context of landscape sustainability. A possible next step would be to use knowledge gathered by the Euroscapes network to initiate long-term projects such as books or TV programmes dealing with specific issues or research pertaining to sustainability of landscapes. These projects can be seen either as historical records of a developing process or ways to raise public awareness of a specific topic. The success of the site and the information strategy will be evaluated at the end of the second year of the project.